Few days of the year are as yummy and wriggly as this one, so on July 15, why not channel that inner child and celebrate Gummi Worm Day. It is actually adults and not kids who have made this chewy candy as popular as it is today, so let’s take a closer look.

What Is Gummi Worm Day?

Since ‘Gummi’ is German for ‘Rubber’ it is only right that we trace it properly and head to Germany but in 1981. It was in the German brand of Trolli that it was created on July 15. Haribo was making gummi bears back then, and the cute confectionary was already turning heads. Trolli wanted to make something a little different that might gross people out a little to get their attention.

And thus came the gummi worm. The gelatin made sweet was the only thing capable of rivalling the popular bear since its inception in 1981. The success of the worm means they now have a dedicated day, and some say it falls on July 15 because it is the same day that the bear was released. In recent times, Trolli made a number of gross gummi sweets including the popular roadkill series that was quickly taken off shelves when Kraft Foods purchased the brand.

How To Observe Gummi Worm Day

Of course, it all starts with grabbing a bag and trying them for yourself. There is a multitude of flavours and color combinations available. Sour worms are a popular choice. Adults can try pushing them into the bottom of a vodka bottle to make flavoured tipple, or even used as part of shots for an authentic worm look.

Use the hashtag #gummiwormday to see what everyone else is doing to observe the day and don’t forget to share your own experiences to spread the joy around. Whatever you do, you’ll be doing it on one of the most fun days of the year.